BEHIND THE SCENES OF BEING AN INTERIOR STYLIST ON A PRESS SHOW
The end of last year was pretty mental for me. I landed 3 of the biggest styling jobs of my life! I get asked a lot about how these kind of jobs come about and what it's like working on set so I thought I'd share with you the whole process of styling the Very Home SS17 collection from start to finish...
No time to read it now? Pin for later!
so HOW DID I GET THE JOB?
Well, that's a good question actually, ha ha! I always find these things come about randomly when you're working really hard on other things. It's not like you can actively go and pursue a prospective client and hustle them into giving you a project - it doesn't work like that. I find great projects come about when you are working hard on other things and generally improving your brand and visibility.
The Very job actually came about because another great stylist called Hannah Franklin couldn't do the job herself and so put me forward for it. I haven't actually met or worked with her before so that was pretty amazing and felt awesome! I guess they were on the lookout for new talent...
I say new because I'd never styled a press show on my own before. AHHH! I can't lie I was kind of nervous and thought I might be a little out of my depth. I knew I could do it though, so I was confident in my meeting with the PR company.
This job required a lot of planning. There were two main trends to showcase (Stockholm and Modern Traveller) and each trend had a bathroom, bedroom, living room, kitchen, dining and outdoor area. Whaaaat!
Oh and balloon room for fun.. 'cos why the hell not?!
We had a little recce of the amazing location we would be using on the day (The Violin Factory in Waterloo) and got a feel of the size of the rooms and which trends we would put where.
Luckily because Very Home have a lot of great products there wasn't loads of propping to do (propping is basically going out and buying additional props to dress the set with) apart from a sh*t loads of plants and flowers. We were given a budget to work to with props and had to source accordingly. Thank god I had my amazing and talented friend Maxeme from Live Love Design assisting me and making it a lot more fun whilst doing so!
She also helped to turn my ideas for rooms from this...
I also had to prepare presentation decks for how each trend would be translated into each space and show the products and props I would use. A bit like this...
ON THE DAY
I get so many people email me all the time asking about assisting me on styling jobs so I had a huge bank of people that I wanted to get involved in the styling of the shoot. Not only did it make my life easier as there was a lot to do but it was a great opportunity for them too. It's all about the WIN-WIN!
All of the girls were awesome. Thankyou so much to Daisy, Aanchal, Ela and Natalie because without you I might have torn my hair out!
We had a few small hiccups like most of our hydrangeas deciding to die overnight and the mad rush to get all of the furniture in situ after the removal men took about 18 hours to clear the space but overall it went well.
Here's a little video of us behind the scenes getting everything into place...
When styling for a brand you really have to push aside any of your own style and really understand what the brand are looking for visually. Especially when styling a trend look. You have to be a bit of a chameleon and morph whatever you're styling into something that would suit their demographic, so this can be a bit of an internal creative battle at times. It's all worth it when you see how much the client and press love the look though!
THE EVENT ITSELF
I was really pleased to be invited along to the actual event itself, this time in blogger capacity and experience the space as an outsider.
This is the Stockholm trend...
Stockholm is Very's take on the uber-cool Scandi style minimal interior, but this time with a little more colour and pattern!
This is modern traveller...
Modern traveller was all about creating a lived in and layered look inspired by travel and culture.
Everyone loved the looks and there were definitely a few favourite pieces including those hexagon shaped mirrors and the little concrete and brass lamp, an absolute steal at £29!
I was also obsessed with the copper framed bed from Modern Traveller - isn't it gorgeous? Really affordable too.
We also got to spend a good amount of time in the fabulous balloon room. There were a few heart attack moment as balloons popped around my face but you know, styled it out cos I'm a gangsta like that.
I got to hang out with the lovely David and Mark from Forward Features, as well as Heather Young and met loads of other cool new bloggers who I now keep up with on instagram. It's all about the networking people!
Then it was onto dinner and the table that we had styled with loads of hydrangea heads in short bottle vases and hand tied eucalyptus springs for place settings.
Now this food was so good let me tell you! Adam Rawson was the chef on site and was literally making everything right behind us in the open kitchen. DELICIOUS!
All in all I learnt so much on the Very Home styling job and I'm really pleased with the final looks. What do you think?