DESIGNING A SHOW FLAT FOR NEW DEVELOPMENT, INNOVA IN CROYDON
A while back I was contacted by Inspired homes to design one of their showflats in their new Innova development in my home town of Croydon. Named 'microapartments' these one bed flats are smaller than your average but still pack in all the quality detailing you'd expect from a new development. I thought I'd give you a little behind the scenes look at how we put the apartments together and how we maximised the space that we had to create something really cool and practical.
We spent a couple of months doing the initial design plans, sourcing and budgeting. The concept was to create a quite youthful space that was ideal for young professionals. I didn't want to take it too 'luxury' in its styling but instead keep it quite fun and fresh.
As the apartments are on the small side it was really important to look at how we maximised space. I decided that some double usage items would make sense, such as stools that could double up as side tables, a coffee table that turned into a dining table, a bed with pull out drawers underneath and storage that made the most of corners and high spaces.
Here were our initial mood boards for the kitchen, bedroom and living areas:
Heading in to Innova to style the apartment was really interesting - the building was still a construction site so we had to wear hard hats a giant boots that were wayyyyy too big for me - guess they don't have many female contractors on site!
THE FINAL LOOK
The final look is simple and easy to recreate. I wanted to choose items that had high design value but were also affordable so I used mostly high street and online retailers to source pieces.
Sofa: Eden sofa with Dusky velvet ocean fabric (starting at £1459)
Transforming coffee table: Duffy London (£695 - this coffee table really easily turns into a dining table which is perfect for a small apartment)
Side Tables: Pols Potten (£203 each - these can also be used as stools around the table when used as a dining table)
Rug: Vindum from Ikea (£80)
Floor Lamp: West Elm (£299)
Pink Cushion covers: H&M (£6.99)
Terrazzo Cushions: Redbubble (find similar here)
Sheer curtains: Ikea (£35)
Terrazzo Coasters: Daniela Rubino (bespoke, email for similar)
Glasses with gold rim: West Elm (£7 each)
Bed with storage drawers: Time 4 Sleep (£289 - what a bargain!)
Terrazzo Cushions (as before from Red Bubble)
Soft pink bed linen: Secret Linen Store (From £60)
Bedside table (as before from Pols Potten)
Bedside walnut touch lamps: Debenhams (£32 each)
Corner Storage Rack: Urban Outfitters (out of stock)
Gold toned plant pots: Ikea (From £1.25)
Mixed toiletries, bowl etc: all TK Maxx
We also put together a video about the showflat with some tips on styling a small space...
If you're interested in checking out Innova click here to register your interest!