MY REVIEW OF THE HEALS AW14 COLLECTION

animal pattern cushions

A couple of weeks a go I was invited along to the press evening for the forthcoming Heal's AW14 collection. I'm a big Heal's fan and seeing as they are a bit of a British institution at 200 years old, I thought it only right to go along to their huge Tottenham Court road store and check out the new pieces. Oh, and did I mention they were displaying their new xmas decorations? Xmas in July... I think so! I grabbed my friend Holly, another person just as into interiors as I am and braved the sweaty tube to go along.

Here are all of the pics, all shot on my fabulous Nokia Lumia 1020...

Heals turquiose armchair
teal velvet armchair

The first thing that struck me as we entered the rooftop showroom was this lovely, teal velvet tub chair. Anyone who knows me will know I love Teal and I love velvet. So that one I was going to be in love with, obviously!

heals AW14 constructed surface table
table made from plywood

The second piece both Holly and I really loved was this dining table made out of thousands of pieces of plywood stuck together in a herringbone pattern. The finish was absolutely perfect and the table was so smooth. Can you imagine having this in your dining room? What a conversation piece! I love that Heal's are using waste materials to create brilliant statement pieces like this.

The theme throughout most of the new collection was a concept of updating of traditional pieces. Deconstructing, remaking, and new takes on old classics.

industrial four poster bed
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heals filament bulbs

The very-on-trend-right-now filament bulbs made an appearance next to this modern, industrial take on the four poster bed. 

And then I found the cushions! You guys know I love my cushions, so what better than a lovely selection of kitsch animal print ones? Love that doggy one...

dog print cushion
lobster print cushion
dog printed cushion
midcentury clock

This wall clock was sleek, understated and cool. Something really drew me to it. Oh wait, it has brass hands. That'll be it!

Out on the terrace we perused the new collections from recent graduates as part of the 'Heal's discovers' range. These sand cast stools by Sam Lloyd were interesting, perfect for that industrial yet slightly rustic look and I could imagine these working well in a cool bar setting.

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My fave piece by far was this concrete side table by Tom Parfitt. The designer himself told me about the table, which weighed a serious ton! I'm really into mixing concrete with luxury fabrics at the moment so this really caught my eye. I love the juxtaposition of something considered very cold and industrial meets velvet, for instance. I'd pair this with that fabulous teal tub chair. The fact that the hollow inside holds books is a really cool touch. The Maya side table is made from 90% recycled materials and takes a whopping three days to make. 

concrete side table

As we headed back inside Holly and I spent some time taking silly snaps in the convex mirrors and sipped Pimms as we chatted. 

heals aw14 press evening
Sarah akwisombe blogger

And then we found the Christmas room! 

AHHHHHH!

The theme here was bright, colour, almost reminiscent of a circus in colour palette. Lots of hot Pinks , Oranges and deep Greens. The theme with decorations was very much like the cushions, little kitsch animals and sea creatures to decorate your tree. I was OBSESSED with that lobster bauble and will definitely be going to Heals to continue this theme for my Xmas look. Oh my god, I'm thinking about xmas decorations... it's July. 

And there you have it, my fave pieces from the forthcoming Heals AW14 collection. To celebrate, I am giving away this decorative, retro cushion designed by Zhandra Rhodes for Heals, worth £36. Here's a bit of blurb abut the cushions...

'This exclusive Heal's 1810 cushion has been decorated in the Top Brass 2 print created by British Fashion and Textile Designer Zandra Rhodes. Originally designed for Heal's in 1963, Zandra Rhodes' Top Brass 2 print makes a return in the designer's signature pink colourway. Created while she was still studying at The Royal College of Art London, the medal motif was inspired by a David Hockney painting and representative of the Pop Art period with its bold colour palette.'

All you need to do to win this funky cushion is leave a comment below and tell me the answer to this question...

What pattern does the dress I'm wearing have on it?

Get commenting!

I'll pick a winner on Tuesday the 22nd July and get the cushion posted out to you. Please note this is for UK entrants only!

S x