The start of the year and the period over Xmas and New Year is always a funny one. A period of quiet time over xmas allows us to reflect on the past year. What has worked, what hasn't, what did I do, what didn't I do.. why? This period of reflection often then brings about a sense of anxiety and a need for change, a need for goal setting and action. Standardly, this happened to me this year, same as it does every year. Instead of reflecting on what worked, I held myself against all of the things I hadn't achieved. Now, this may sound negative, but what I realised has actually helped me to set about how I will start this year and what I will focus on.
My main realisation is that I had been so distracted with my home and personal life (new job, being pregnant, buying a house and having my first baby) that I had been far too content with the slow moving pace of my business. Now don't get me wrong, business has been good. For starters, we have continually had repeat business and a growing customer base, which in a recession, is no easy feat. We also won our first award within just 12 months of trading. Not bad right? But if you know me, which perhaps by reading this blog you will in some way or another, you will know that for me this wasn't enough. Money problems had disappeared, my family life was great, business was plodding along. Ahhh, the perfect ingredients for the recipe of contentment.
Then something dawned on me. I probably only have till I'm 40 to put into place all of the things that I have ever hoped and dreamed of. I know everyone says you shouldn't get too caught up in timelines and doing things by an age but I don't live by that. I think you need milestones in order to get shit happening! So.. I have till I'm 40, as let's face it, if you haven't put into place your major moves by the time you're 40, your chances of doing it after that will significantly decrease. I won't go into the reasons why as I'm sure you can visualise this yourselves - by then you have a family, you are less active physically, people and business (sadly) see you as being 'past it' or too old to come up with fresh ideas... you get the picture. We all know this is probably bullshit, but it still happens. Reality: I have 13 years to make all the moves I need to achieve all the things I had ever said I want. Holiday homes, big house, private schooling for my child, travel the world, make a million... the list is endless! The thought that I might life a life in which those things might not happen suddenly dawned on me, and it felt like crrrrap.
Firstly, I made a point of writing down all of these things. I've said and written them down tens of times in the past, but this was a fresh reminder. Everything I ever want to have achieved / owned / had in life. Next, I realised I had some harsh realities to wake myself up to business wise. I mean, there's no point in turning small profits and taking 20 years to actually start making money. Not to me anyway. I THINK BIG. Cue a chat with my business partner, who it turns out, had been feeling exactly the same way. We both knew we had gotten complacent. You know why? FEAR!
The hardest thing of all was to look at what the fears were holding us back from going out and pitching big. Risking big. Winning big. For me, it was being fearful of going out and pitching our business to big clients. Why? God knows! I know we have a great business with amazing potential. Once I had said out loud what I was scared of (cold calls being a primary one) I realised how stupid it sounded. I, was scared, of a person who I'd never met on a phone. I was scared of pitching to businesses or individuals that I considered to be of more value / worth / importance than me. I said this all out loud. I sounded stupid.
But you know what? Once I said it, I almost felt like laughing. How could I be so silly?! It seemed to change it's hold over me once I said it out loud. So often we know what's holding us back, what we are fearful of, scared of. We know it in the back of our minds but we find excuses or justifications daily to not have to face those fears. We never say it to anyone, we probably haven't even made it into a thought, so no-one knows, and no-one holds us to change or the challenge.
So, at the end of this somewhat winding post, I challenge you this young padawans.
1. Write down all of the things you want to do / own / achieve by the time you are 40.
2. Identify what's holding you back, not 'I don't have the money, time' etc... what is holding you back in YOUR mind?
3. Find a friend to do this challenge with, and tell them your fear, out loud.
4. Laugh at how stupid it sounds
5. Challenge yourself and each other to do the one very thing that is scaring you.
I'm working on those cold calls. I'm gearing up to start going out and pitching our business to people I consider more 'important' than me. Cos at the end of the day, they are just people. We are all the same, we all breathe the same air, and as someone recently so elegantly put it, 'we all shit out of our bumholes'.
Happy new year,
S x